Sonoma County has long been known for a few things we take very seriously—world-class wine, incredible food, and of course, exceptional coffee.

In Healdsburg, mornings often begin with a familiar ritual: grabbing coffee before heading into work, meeting a friend near Healdsburg Plaza, or lingering over espresso after brunch.

For years, many of us have had our go-to coffee spots. Maybe it’s a stop at Black Oak Coffee Roasters for your favorite latte, a visit to Flying Goat Coffee just off the plaza, or a leisurely morning pastry run at Troubadour Bread & Bistro where coffee often turns into a longer conversation.

And of course, wine remains part of the fabric of life here. In Sonoma County, wine isn’t just what we drink—it’s part of our culture, our gatherings, and our way of slowing down enough to enjoy life.

But lately, I’ve had a new influence in my life—my granddaughter.

She has fully embraced the matcha movement and, quite honestly, has become a bit of a matcha snob. She can tell you which cafés make it properly, which ones use better quality matcha, and which drinks are worth ordering. She’s introduced me to iced matcha lattes and has gently reminded me that not all matcha is created equal.

And now, I’m starting to notice she may be onto something.

Suddenly it seems to be everywhere.

I’ve noticed more people ordering iced matcha lattes, cafés expanding their menus, and younger consumers especially leaning into wellness beverages that offer a more sustained energy boost without the afternoon coffee crash.

Even beyond traditional cafés, matcha is finding its way into other local favorites. Noble Folk Ice Cream & Pie Bar has even embraced matcha flavors—proof that this trend is extending beyond your morning drink order.

And truthfully? It feels very Sonoma.

Life in Sonoma County has always been about balance. We can enjoy world-class wine on a Friday evening and still spend Saturday morning hiking local trails, shopping farmers markets, tending our gardens, or prioritizing wellness.

That balance may be exactly why matcha feels so at home here.

It feels intentional. It feels healthy. And somehow, it still feels indulgent.

Will coffee remain a staple? Absolutely.

Will wine continue to define much of what makes Sonoma County so special? Without question.

But matcha may have officially earned a seat at the table.

And according to my granddaughter—I’m apparently still learning what makes a truly good cup.

Honestly, that feels very Healdsburg.