Since the beginning of the year, I’ve been on several listing appointments, and the question I’m hearing over and over is, “How’s the market going to be in 2026?” It’s a fair question, after all, the last few years have tested buyers, sellers, and agents alike.

To prepare for what’s ahead, I spent a couple of days this month at an industry conference in San Diego. The focus was clear: positioning for 2026, understanding economic forces, and refining the tools and strategies that will keep top agents and their clients, a step ahead. From marketing innovations to mortgage forecasts, there is a lot to be excited about.

Interest Rates Are Finally Stabilizing

Interest rates are currently the lowest we’ve seen since 2022, hovering near 6%. The expectation among economists is not an increase or huge decrease, but stability through the remainder of the year, with the possibility of rates dipping into the high 5s toward year-end. Stability, in real estate, is often more powerful than volatility. It restores confidence and fuels movement.

Why 2026 Looks More Robust

Most of the economists and analysts I follow expect 2026 to deliver a more robust real estate market nationally, and Sonoma County will be no exception. After a few years of hesitant sellers, buyers squeezed by rates, and inventory bottlenecks, we are finally seeing signs of thawing.

I’m already seeing the early signs in my own practice. Two of my listings went into escrow within the first weeks of January, and I’m actively working with a buyer on a purchase. That level of activity this soon after the first of the year is unusual, and telling.

For Sellers, the playbook matters

If you’re considering selling in 2026, there are a few realities to keep front of mind:

• Pricing remains critical. The market does not reward “aspirational” pricing, it rewards accurate pricing.

• Marketing is no longer optional. The difference between mediocre and high-level marketing directly influences time on market and final sale price.

• Staging still moves the needle. Presentation is part of strategy, not vanity.

• Relationships and loyalty matter. Buyers and sellers gravitate toward agents with reach, trust, and reputation.

• Choosing the right agent is a financial decision. A seasoned agent with modern tools, a marketing engine, and experience, is now more impactful than ever.

And a gentle note to the sellers who have been waiting on the sidelines for the perfect moment: after three years of hesitation, we’re entering a healthier environment. 2026 could be your window, but it will require honesty, strategy, and alignment with the right partner.

The bottom line? We’re not heading into a frenzy. We’re heading into something better: a steady, healthier, more balanced market. One that rewards preparation, accurate pricing, elevated marketing, and trust.

2026 is shaping up to be a year of comeback and opportunity, and I’m here for it.